The Street

With the samples classified, relevant information was noted such as, batch, number of bags available, origin, type of coffee, type of taste and price, before placing them on the street. Then it was up to the broker to contact prospective buyers, taking samples to exporters. As it was a great deal of work with many comings and goings, the brokers in the office had their brokers on the street, who brought the contract with the samples for the various exporters working in the Square. After negotiations wee completed, the brokerage was paid by the seller and the buyer, usually 0.5% of total sales, which is still the case. The buyer could also pay an extra 0.2% to the broker who executed the trade on the street.

But we had no time, the deals were complicated. You bring samples, and the time it took, you had to get in line to classify the coffee. So, we hired brokers to work for us. We had here Luiz Gozoli, Ze Maria, Silvio Santos - and another, Carlinhos. We had four brokers working for us. So, we paid when the firm was interested in the coffee, they were paying extra for the brokerage. I mean, the buyer paid the broker 0,5 and the paid 0,2 more to the client - to the broker - to the dog. (Alvaro Vieira da Cunha, 2011, p.9).

Then, when the firm did not pay extra, we paid 0.2 to the street broker. And there were many brokers who only worked for other brokers from the Interior. There were more brokers working for brokers then brokers working for the Interior. (Alvaro Vieira da Cunha, 2011, p.9)